Many industry observers have noticed the growing market for the anti-impotency pills. While they were initially concentrated in the United States and Canada during the early days of the anti-impotency drug market, it soon spilled over the other side of the Atlantic when three European companies launched Levitra. As expected, the European orange-round pill did not get a good share of the market. Pfizer, the maker of Viagra, was hiring former presidential candidates and sports legends to promote their blue-diamond anti-impotency pill, while Cialis was busy putting up ads in sports events. Of course, the European pills were dominating in Europe and were taking over the places that Europeans can buy Viagra and Cialis previously dominated in the European continent.

The anti-impotency medicine market soon spilled downward to the Southern nations. Western Europe began introducing the pills to their former Communist Eastern neighbors and the Americans are selling these pills to their former colonies and spheres of influence in the Far East and India. The demand for the blue-diamond, yellow-pear shaped and orange-round pills exploded in the more populated but poorer areas of Brazil, India, China and Venezuela. In these places where socialism and popular opinion are very important, their governments started producing cheaper versions of the American and European pills. Instead of buying $20 a yellow-pill made by Eli Lilly and Company, Chinese and Indians can now buy Cialis for a much cheaper price thanks to the government laboratories and private enterprises allowed by their respective states to make the pills. While the Europeans are busy calculating how much of their pension would go to anti-impotency medications, their counterparts in Brazil (expats and tourists) are enjoying the cheap medicines that their host countries produce. Tourists can buy Levitra for only one-tenth of the price that their buddies spend in Berlin or London.

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